Our Story

As women, we’re expected to do everything.

As an athlete, an entrepreneur, a daughter, a sister, a wife, and now (wow!) a mother, I know it’s not always about perfection, but being prepared for whatever life throws in your direction.

Introducing Serena, my first independent clothing line for all the ladies out there being awesome. My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women who are living their best lives, or making it up as they go—kinda like me.

Every woman's success should be an inspiration to another. We’re strongest when we cheer each other on. I dedicate this collection to everyone who’s ready to rep their S.
Together, we got this.
#BeSeenBeHeard