About Us
Confident and dynamic styles, designed by Serena Williams. S by Serena is a modern fashion brand that celebrates the smart, sexy, sophisticated, strong, and stylish qualities of each person. On trend (but never trendy - there’s a difference!), approachable, and inclusive, S by Serena empowers you to look and feel your best.
S by Serena is for the person who is:
Smart
Knows who they are, and values fashion as a form of self-expression.
Sexy
Confident in their uniqueness, and unapologetically themself.
Sophisticated
Real, diverse perspectives, and always stands up for what’s right.
Strong
Never afraid to step up and make a statement, sartorial or otherwise.
Never afraid to step up and make a statement, sartorial or otherwise.
Stylish
Loves to be on-trend, but knows that personal style is always in fashion.
