Confident and dynamic styles, designed by Serena Williams. S by Serena is a modern fashion brand that celebrates the smart, sexy, sophisticated, strong, and stylish qualities of each person. On trend (but never trendy - there’s a difference!), approachable, and inclusive, S by Serena empowers you to look and feel your best.
Real, diverse perspectives, and always stands up for what’s right.
Never afraid to step up and make a statement, sartorial or otherwise.