Confident and dynamic styles, designed by Serena Williams. S by Serena is a modern fashion brand that celebrates the smart, sexy, sophisticated, strong, and stylish qualities of each customer. On trend (but never trendy - there’s a difference!), approachable, and inclusive, S by Serena empowers people to feel their best, look their best, and be their best selves.
Through designs that are as diverse, authentic, and fun as the folks who wear them, the brand advocates for every person to #BeSeenBeHeard.
Real, diverse perspectives, and always stands up for what’s right.
Never afraid to step up and make a statement, sartorial or otherwise.