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Taking inspiration from life and career moments, Serena Williams created S by Serena to empower other women to feel their best, look their best, and be their best selves.
Every hour is your golden hour. Explore the collection.
“Serena Williams’ smartly designed ready-to-wear collection spreads some of her shine to women everywhere.”
“Serena Williams’s life after tennis is going to include a lot more fashion”
“It’s impossible to talk about Serena Williams’ legacy without including fashion.”
“An off-shoulder black dress with gloved sleeves glowed with sophistication. A fitted, one-shoulder dress radiated elegance and sexy confidence.”
“Williams is finding freedom in her latest S by Serena collection.”
“How Serena Williams won the fashion game”