New Collection Golden Hour
New Collection Golden Hour
  • Serena
  • buy now, pay later.
  • Serena
  • buy now, pay later.
  • Serena
  • buy now, pay later.
  • Serena
  • buy now, pay later.
  • Serena
  • buy now, pay later.
  • Serena
  • buy now, pay later.

Fashion, Serena's way.

Taking inspiration from life and career moments, Serena Williams created S by Serena to empower other women to feel their best, look their best, and be their best selves.

Sunset Collection

Soft fabrics and colorful silhouettes that blend seamlessly with your body.

From the press
From the press

“Serena Williams’ smartly designed ready-to-wear collection spreads some of her shine to women everywhere.”

From the press

“Serena Williams’s life after tennis is going to include a lot more fashion”

From the press

“It’s impossible to talk about Serena Williams’ legacy without including fashion.”

From the press

“An off-shoulder black dress with gloved sleeves glowed with sophistication. A fitted, one-shoulder dress radiated elegance and sexy confidence.”

From the press

“Williams is finding freedom in her latest S by Serena collection.”

From the press

“How Serena Williams won the fashion game”